Google Ads
Google Ads Management
Campaigns built around the whole path from a search to a signed client. The searches worth paying for, the ad that answers them, and the page that turns the visit into a call.
At a glance
- Setup
- From $500, one time
- Management
- From $500 a month
- Ad spend
- Paid by you, directly to Google
- Landing pages
- From $500, built as part of the same job
Intent
The searches that come from someone ready to become a client
Landing
Every ad points at a page built for it
Outcome
Measured in calls and inquiries
Where it starts
Not every search is worth paying for.
Some searches come from someone comparing options a year out. Some come from someone who has already decided and is looking for a phone number. The second kind is worth paying for, and the campaign is built to find it.
That work starts with your services. A firm handling three practice areas gets three campaigns, because someone searching for one of them should see an ad about that one. Ad groups sit underneath, tight enough that the wording of the ad matches the wording of the search.
Negative keywords do as much work as keywords. Searches carrying free, salary, jobs, or how to do it yourself get excluded, so the budget goes to people looking for the service, not a job.
Geography is set to where you actually work and take clients from, the towns and counties you serve.
The aim is qualified traffic. A campaign that sends 200 of the right people costs less and produces more than one that sends 2,000 of the wrong ones.
After the click
Every ad points at a page built to answer it.
The landing page is half the campaign. Someone who searches for one service, clicks an ad about that service, and arrives on a page about that service is already most of the way to calling you.
Matches the search
The page covers the service the ad promised, in the words the searcher used.
Continues the message
Whatever the ad said, the page opens by delivering it.
Explains the service
Enough for someone to know it applies to them and what happens next.
Easy to act on
A tappable phone number and a short form, both visible without hunting for them.
Works on a phone
Most of this traffic arrives on mobile, so the page is built for that first.
Carries trust signals
Reviews, credentials, and real information about who they are calling.
Because I build and manage websites, the landing page is part of the same job. When the page needs changing, it gets changed.
Campaign landing pages start at $500, the same build as any other landing page here. See pricing →
Getting it running
What the first month covers.
Keyword research
The terms your clients actually use, sized against what they cost.
Negative keywords
The list that keeps the budget on people who want to become clients.
Campaign structure
One campaign per service, so the spend can be steered per service.
Ad groups
Tight enough that each ad matches the search behind it.
Ad copy
Written to the search, and to what the landing page then delivers.
Sitelinks and assets
The extra lines that give an ad more of the result and more to click.
Geographic targeting
The towns and counties you serve, set to where you take clients from.
Budget planning
A starting daily figure per campaign, set against what the terms cost.
Conversion tracking
Checking calls and form submissions register properly before spending begins.
How it runs
The account gets worked on every month.
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01
Read what people actually searched
The search terms report shows the real wording that triggered your ads. New negatives get added from it, and the terms that are producing get more room.
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02
Adjust what is running
Keywords, bids, budget, and geography move based on what the month showed. Ads get tested against each other so the better one carries more of the traffic.
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03
Say what comes next
Calls and form submissions get checked against cost, and you get told what changed, what it did, and what I would do next month.
This is ongoing optimization. Search behavior changes and competitors move, so the terms working in month one are rarely the ones working in month six.
What you see
Reports built around what the business got.
Calls. Form submissions. What they cost. The searches that brought people in. What I changed, and what I think should happen next.
Impressions and click-through rate are in there because they explain the rest. The number that finally counts is how many of those inquiries turned into clients, and you are the only one who knows that. Tell me, and the next month's work aims at the searches that produced them.
For what a long-running client relationship looks like: how this works over time.
How it fits
Paid search adds traffic now while the organic work compounds.
Every site is built for search
SEO and AI visibility are part of every website I build. That work keeps paying for years, and it takes months to show.
Google Ads adds traffic on day one
Campaigns put you in front of people searching today, at a cost you set and can change whenever you want.
Each teaches you about the other
Ads show which searches convert, which services people want, and which wording gets a response. All of that sharpens the organic work.
Who this suits
Businesses where one new client is worth real money.
Attorneys, accountants, architects, consultants, healthcare and counseling practices, home and professional services.
The common thread is a service where a single inquiry can be worth more than a month of ad spend. That is the arithmetic that makes paid search sensible.
What it costs
Published, like everything else here.
Setup, from $500
- Keyword research, sized against what the terms cost
- Negative keyword list
- Campaign and ad group structure, one campaign per service
- Ad copy written to the search and to the page it lands on
- Sitelinks and the other assets that give an ad more of the result
- Geographic targeting set to where you actually take clients from
- Budget planning, a starting daily figure per campaign
- Conversion tracking reviewed before any spend begins
- Landing page review
Management, from $500 a month
- Search-term review, and new negatives added from it
- Keyword, bid, and budget adjustments
- Ad testing
- Geographic adjustments
- Conversion monitoring
- Landing page recommendations
- Monthly reporting and what I would do next
Management is billed monthly. Change tiers or stop with 30 days notice.
Ad spend is paid by you, directly to Google. It never passes through me and I take no percentage of it. Accounts spending more than $5,000 a month on ads are quoted individually.
Campaign landing pages start at $500, the same build as any other landing page. See full pricing →
Quoted separately from monthly management: campaigns for a new service line, a full account rebuild, an additional landing page, major website changes, extended conversion-tracking troubleshooting, major geographic expansion.
Questions
Straight answers before the first call.
How much does Google Ads management cost?
Setup starts at $500 and ongoing management at $500 a month. Your ad spend is paid directly to Google, so every dollar of it goes to your ads. Landing pages are priced separately, starting at $500. Accounts spending more than $5,000 a month on ads are quoted individually. Full details are on the pricing page.
How much should I spend on ads each month?
That depends on your services, your area, and how competitive the searches are. We set a starting budget together in the first conversation, and I adjust it as the campaign shows which searches bring in real inquiries.
Do I need a new website to run Google Ads?
Usually not. I review the page each ad will point to first. If it explains the service clearly and makes it easy to call or inquire, the campaign uses it. If a dedicated landing page would serve the campaign better, I build it, and it fits right into the rest of your site.
How soon will I see results?
Ads start bringing traffic as soon as they go live. The first few weeks are spent refining: reviewing the actual searches, adding negative keywords, and tightening the ads. A clear picture of what is working usually takes a couple of months.
Who owns the Google Ads account?
You do. The account and its history belong to your business, and I manage it with access you grant.
Is there a long-term contract?
Management is billed monthly and can be changed or stopped with 30 days’ notice.
Does Google Ads replace SEO?
They work together. SEO and AI visibility are built into every site I build, and they keep paying off over time. Google Ads adds targeted traffic right away and shows which searches, services, and messages bring in clients, which also sharpens the organic work. More about SEO.
Next step
Ready to Turn Search Traffic Into Business?
The first conversation covers what you are trying to grow, which services matter most, the area you want to reach, the state of your current website, and what you can spend. If ads are the wrong tool for what you need, I will say so.