AI visibility
People are asking AI what they used to type into a search box.
When someone asks ChatGPT or Google's AI answers about a business like yours, something gets said about you. This is the work of giving those systems clearer, more reliable information about your business, and improving the chance you are represented accurately.
At a glance
- Also called
- GEO, generative engine optimization
- Covers
- ChatGPT, Google AI answers, Perplexity, Copilot
- Method
- Structured data, plain answers, clean HTML
- Included
- Built into every site, then carried in the monthly SEO work
Assistants
Asked instead of a search box
AI overviews
Sitting above the ordinary results
Cited answers
Naming the sources they drew on
Why it matters now
A customer already found a client here through ChatGPT.
One of the reviews on this site describes exactly that. Somebody asked an AI tool for help, got pointed at a Boxer Media client, and picked up the phone. That is a smaller channel than search today, and it is real, and it is growing.
The businesses these tools describe accurately are the ones publishing clear, factual, well-structured content a model can read without guessing. The ones that get skipped or misdescribed usually have thin pages, inconsistent business information, and no structured data at all.
What a model reads on this page
{
"@type": "ProfessionalService",
"name": "Boxer Media Services Corp",
"url": "https://www.boxermediacorp.com",
"telephone": "516-880-4201",
"areaServed": "Long Island, New York",
"founder": {
"@type": "Person",
"name": "Matthew Schuller"
}
}Shortened from this page's own markup. It gives anything reading the page an unambiguous version of the facts instead of leaving them to be inferred from the layout. That reduces the guesswork; no markup can guarantee what a given tool will say.
What it involves
Give the machines something unambiguous to read.
Six pieces of work, all of which also happen to make the site better for people.
Structured data
Schema markup that states plainly what the business is, where it operates, what it offers, and who runs it.
Factual clarity
Content that answers questions directly in plain sentences, which is what these tools quote from.
Consistency
The same business information everywhere it appears, so nothing has to decide which version to believe.
FAQ markup
Real questions with real answers, marked up so a machine reading the page can lift the answer cleanly instead of parsing it out of the layout. This page uses it.
Clean HTML
Semantic markup a parser reads correctly, rather than a wall of unlabeled containers.
Ongoing checks
Asking the tools directly what they say about your business, and correcting the source when they get it wrong.
AI visibility is included in every website build. The structured data and clean markup go in from the start, because retrofitting them later costs more than doing it once.
Where the answers appear
Three surfaces, one underlying job.
They behave differently, and they all reward the same thing: a site that states its facts plainly and marks them up properly.
Chat assistants
ChatGPT, Claude, Copilot. Someone describes a problem in their own words and gets a handful of suggestions. Being one of them depends on your business being legible enough to recommend with confidence.
Google AI overviews
The generated summary above the ordinary results, drawn from pages Google already indexes. Clear headings and direct answers make a page easier to draw on, which is ordinary SEO paying a second dividend. What actually gets used is Google's call.
Cited answers
Perplexity and similar tools name their sources, so the value is in being the page worth citing. Specific, factual, well-organized content wins here, and vague marketing prose loses badly.
None of this replaces search, and it is worth being clear about that. For most of the businesses I work with, ordinary results and ordinary referrals still do the heavy lifting. Most of the groundwork here overlaps with good SEO and clean development, which is what makes a growing channel worth getting ready for now.
How it runs
State the facts, mark them up, then check the answers.
-
01
Ask the tools first
Before anything changes, I ask the assistants what they currently say about your business. That is the baseline, and it is often the moment the whole thing clicks.
-
02
Fix the source
Structured data, direct answers on the page, consistent business information, and clean semantic markup, so there is a single unambiguous version of the facts.
-
03
Check again
Ask the same questions later and see what changed. Where an answer is still wrong, the correction goes back into the source.
Who does what
Your part is confirming what is true.
Everything here depends on the facts being right, which is the one thing only you can settle.
I handle
- Baseline checks across the assistants
- Schema markup and structured data
- Rewriting pages to answer directly
- FAQ content and its markup
- Semantic, parser-friendly HTML
- Re-checking and correcting the source
You handle
- Confirming services, areas, and credentials
- Flagging anything an AI tool got wrong
- Telling me when the facts change
If you ever see an assistant describe your business incorrectly, send it over. That is the most useful thing you can hand me.
AI visibility is built into every site, and the ongoing side rolls into the regular monthly SEO checks rather than being billed separately. See pricing →
Proof
Run the experiment on this site.
Ask an assistant who runs Boxer Media, where it operates, and what it does. Every page of this site states those facts plainly and marks them up, which is the most a website can do to be described correctly. Answers vary between tools and from week to week, so treat what comes back as a reading rather than a verdict.
Then ask it about your own business. If the answer is wrong, thin, or about somebody else entirely, that is exactly the problem this work goes after.
Questions
Straight answers before the first call.
What is AI visibility?
People increasingly ask ChatGPT, Google's AI answers, Perplexity, and Copilot the questions they used to type into a search box. AI visibility is the work of making sure those tools describe your business correctly when they do: accurate structured data, clear factual content, and consistent information across the web. Some people call it GEO, for generative engine optimization.
Is this different from SEO?
It overlaps heavily and builds on the same foundation. The difference is what wins. Search rewards pages that rank; AI answers reward content a model can read, understand, and quote confidently. That means plain factual statements, structured markup, and information that agrees with itself everywhere it appears.
Does this actually bring in business?
It has for clients here. One review on this site describes a customer who found their business through ChatGPT. The volume is smaller than search today, and the direction of travel is clear enough that being described accurately is worth doing now.
What does the ongoing AI visibility work actually involve?
It rolls into the regular monthly SEO checks rather than being sold as its own line. In practice that means keeping the structured data current as the business changes, making sure new pages answer questions directly rather than burying the answer, keeping business details consistent wherever they appear, and periodically asking the assistants what they say about you and correcting the source when something is wrong. Most of the work overlaps with good SEO, which is exactly why it is not billed twice.
How would I know if it is working?
Ask the tools directly and see what they say about your business, then check again in a few months. It is a slower and less precise signal than search analytics, which is honest about where the measurement currently stands.
Next step
Curious what AI says about your business?
Ask it, then send me what comes back. If it is wrong or you are missing entirely, that is fixable.