https://www.boxermediacorp.com/blog/ Websites, SEO, blogging, social media, and Google Ads for Long Island businesses and professional service firms. en-us Copyright 2026 Boxer Media Services Corp matthew@boxermediacorp.com (Matthew Schuller) matthew@boxermediacorp.com (Matthew Schuller) Wed, 16 Sep 2026 00:00:00 GMT https://www.boxermediacorp.com/post/geo-ai-search-and-what-google-actually-says-to-ignore/ https://www.boxermediacorp.com/post/geo-ai-search-and-what-google-actually-says-to-ignore/ Wed, 16 Sep 2026 00:00:00 GMT Google says optimizing for AI search is still SEO, and named five GEO tactics to ignore. Here is what that means for a local business. AI visibility https://www.boxermediacorp.com/post/ai-first-web-development-and-the-things-you-don-t-know-to-ask/ https://www.boxermediacorp.com/post/ai-first-web-development-and-the-things-you-don-t-know-to-ask/ Fri, 11 Sep 2026 00:00:00 GMT Most people use AI for the part of a website they can see. I use it for the part nobody sees. That difference is where the real cost hides. Website design https://www.boxermediacorp.com/post/there-is-no-best-website-platform/ https://www.boxermediacorp.com/post/there-is-no-best-website-platform/ Thu, 06 Aug 2026 00:00:00 GMT Business owners want to know if a site loads fast and shows up in search. Developers debate platforms. Here is how that difference shapes every build. Website design https://www.boxermediacorp.com/post/when-a-single-page-website-is-exactly-enough/ https://www.boxermediacorp.com/post/when-a-single-page-website-is-exactly-enough/ Thu, 06 Aug 2026 00:00:00 GMT A single page website is exactly right in some situations and exactly wrong in others. Here is how to tell the difference before you build. Website design https://www.boxermediacorp.com/post/mobile-first-does-not-mean-what-most-web-designers-tell-you-it-means/ https://www.boxermediacorp.com/post/mobile-first-does-not-mean-what-most-web-designers-tell-you-it-means/ Mon, 06 Jul 2026 00:00:00 GMT Mobile first is not a shrunken desktop site. It means designing for the smallest, slowest, most interrupted experience and building up. Website design https://www.boxermediacorp.com/post/the-unsexy-truth-about-growing-website-traffic/ https://www.boxermediacorp.com/post/the-unsexy-truth-about-growing-website-traffic/ Mon, 06 Jul 2026 00:00:00 GMT There is rarely a trick you have missed. Traffic growth comes from doing unglamorous things consistently, long after competitors stop. Search engine optimization https://www.boxermediacorp.com/post/what-google-actually-looks-for-in-a-local-business-website/ https://www.boxermediacorp.com/post/what-google-actually-looks-for-in-a-local-business-website/ Mon, 01 Jun 2026 00:00:00 GMT Google's local ranking signals are less mysterious than most SEO advice suggests. What it weighs on a local business website. Search engine optimization https://www.boxermediacorp.com/post/what-the-ai-search-panic-actually-means-for-your-local-business/ https://www.boxermediacorp.com/post/what-the-ai-search-panic-actually-means-for-your-local-business/ Mon, 01 Jun 2026 00:00:00 GMT AI Overviews have publishers reporting steep traffic drops. What that actually means for a local business, and what is worth doing. Search engine optimization https://www.boxermediacorp.com/post/why-blogging-still-works-and-what-most-businesses-get-wrong-about-it/ https://www.boxermediacorp.com/post/why-blogging-still-works-and-what-most-businesses-get-wrong-about-it/ Tue, 07 Apr 2026 00:00:00 GMT Blogging is not dead, though a certain kind of it never worked. What separates posts that earn traffic from posts that fill a schedule. Content and blogging https://www.boxermediacorp.com/post/your-website-is-not-your-marketing/ https://www.boxermediacorp.com/post/your-website-is-not-your-marketing/ Tue, 07 Apr 2026 00:00:00 GMT Business owners ask for a new website when what they mean is more customers. Why the site is only one part of bringing them in. Marketing strategy https://www.boxermediacorp.com/post/marketing-advice-that-sounds-good-and-fails-in-practice/ https://www.boxermediacorp.com/post/marketing-advice-that-sounds-good-and-fails-in-practice/ Sun, 01 Mar 2026 00:00:00 GMT Some of the most repeated marketing advice falls apart the moment it meets a real business with limited time and budget. Marketing strategy https://www.boxermediacorp.com/post/how-we-know-seo-is-working/ https://www.boxermediacorp.com/post/how-we-know-seo-is-working/ Wed, 11 Feb 2026 00:00:00 GMT Googling your own business is not a measurement. What actually shows whether SEO is working, and where to look for the evidence. Search engine optimization https://www.boxermediacorp.com/post/stop-googling-yourself/ https://www.boxermediacorp.com/post/stop-googling-yourself/ Mon, 05 Jan 2026 00:00:00 GMT Checking your own ranking tells you almost nothing useful. Why personalized results mislead, and what to measure in their place. Search engine optimization https://www.boxermediacorp.com/post/more-than-just-building-websites-why-tracking-what-works-and-what-doesn-t-is-essential/ https://www.boxermediacorp.com/post/more-than-just-building-websites-why-tracking-what-works-and-what-doesn-t-is-essential/ Sun, 06 Sep 2026 00:00:00 GMT Launching a website is the start line, not the finish. Tracking what works and what does not is how a site keeps earning its place. Marketing strategy https://www.boxermediacorp.com/post/7-silent-website-mistakes-that-are-costing-you-business-and-how-to-fix-them/ https://www.boxermediacorp.com/post/7-silent-website-mistakes-that-are-costing-you-business-and-how-to-fix-them/ Fri, 11 Sep 2026 00:00:00 GMT Seven common website problems that quietly drain your leads, search visibility, and credibility, and what to do about each one. Website design https://www.boxermediacorp.com/post/you-can-t-just-add-e-e-a-t-to-a-website-here-s-what-that-actually-means/ https://www.boxermediacorp.com/post/you-can-t-just-add-e-e-a-t-to-a-website-here-s-what-that-actually-means/ Wed, 02 Apr 2025 00:00:00 GMT E-E-A-T is not a setting you switch on. What Experience, Expertise, Authoritativeness and Trustworthiness actually demand from a site. Search engine optimization https://www.boxermediacorp.com/post/how-content-marketing-fuels-your-seo-strategy/ https://www.boxermediacorp.com/post/how-content-marketing-fuels-your-seo-strategy/ Fri, 07 Mar 2025 00:00:00 GMT How consistent, useful content builds the trust and search visibility that make the rest of your marketing work harder. Content and blogging https://www.boxermediacorp.com/post/the-myth-of-position-0-why-chasing-rainbows-in-seo-is-a-waste-for-small-businesses/ https://www.boxermediacorp.com/post/the-myth-of-position-0-why-chasing-rainbows-in-seo-is-a-waste-for-small-businesses/ Sun, 06 Sep 2026 00:00:00 GMT Featured snippets look like the ultimate SEO prize. For most small businesses they produce zero-click searches and very little else. Search engine optimization https://www.boxermediacorp.com/post/website-best-practices-for-lawyers/ https://www.boxermediacorp.com/post/website-best-practices-for-lawyers/ Fri, 11 Sep 2026 00:00:00 GMT What a law firm website has to get right: search visibility, accessibility, credibility, and making it easy for a client to get in touch. Law firm websites https://www.boxermediacorp.com/post/the-myth-of-getting-to-the-front-page-of-google-why-it-shouldn-t-be-your-seo-goal/ https://www.boxermediacorp.com/post/the-myth-of-getting-to-the-front-page-of-google-why-it-shouldn-t-be-your-seo-goal/ Sun, 06 Sep 2026 00:00:00 GMT The front page of Google has been the standard measure of SEO success for years. Why it is the wrong target for a local business. Search engine optimization https://www.boxermediacorp.com/post/website-redesign-vs-refresh-how-to-decide-what-s-right-for-your-business/ https://www.boxermediacorp.com/post/website-redesign-vs-refresh-how-to-decide-what-s-right-for-your-business/ Fri, 06 Dec 2024 00:00:00 GMT When a tired site needs rebuilding and when it only needs updating. How to work out which one your business actually needs. Website design https://www.boxermediacorp.com/post/the-cost-of-diy-website-design-why-it-pays-to-work-with-experts/ https://www.boxermediacorp.com/post/the-cost-of-diy-website-design-why-it-pays-to-work-with-experts/ Thu, 05 Dec 2024 00:00:00 GMT DIY builders look cheap until you count the hours, the lost leads, and the eventual rebuild. What working with an expert actually saves. Website design https://www.boxermediacorp.com/post/the-changing-importance-of-likes-and-followers-on-social-media/ https://www.boxermediacorp.com/post/the-changing-importance-of-likes-and-followers-on-social-media/ Thu, 15 Aug 2024 00:00:00 GMT Likes and followers were once the whole goal. What they tell you about a business now, and which signals are worth watching instead. Social media https://www.boxermediacorp.com/post/the-importance-of-consistency-in-social-media-why-stopping-and-starting-hurts-your-business/ https://www.boxermediacorp.com/post/the-importance-of-consistency-in-social-media-why-stopping-and-starting-hurts-your-business/ Thu, 15 Aug 2024 00:00:00 GMT Posting in bursts and then going quiet hurts both your audience and the platform's view of you. Why steady beats sporadic on social. Social media https://www.boxermediacorp.com/post/to-link-or-not-to-link/ https://www.boxermediacorp.com/post/to-link-or-not-to-link/ Mon, 14 Sep 2026 00:00:00 GMT Two ways to think about SEO: follow what Google says, or watch what Google rewards. Where internal and external linking really fits. Search engine optimization https://www.boxermediacorp.com/post/why-your-law-firm-s-website-could-be-your-most-valuable-player/ https://www.boxermediacorp.com/post/why-your-law-firm-s-website-could-be-your-most-valuable-player/ Fri, 11 Sep 2026 00:00:00 GMT SEO, accessibility, and Google's best practices turn a law firm website from a digital business card into a source of new clients. Law firm websites https://www.boxermediacorp.com/post/the-bloody-mary-approach-to-web-development-embracing-best-practices-for-optimal-results/ https://www.boxermediacorp.com/post/the-bloody-mary-approach-to-web-development-embracing-best-practices-for-optimal-results/ Fri, 12 Jan 2024 00:00:00 GMT The best Bloody Mary comes from perfecting the classic recipe rather than reinventing it. Web development rewards the same discipline. Website design https://www.boxermediacorp.com/post/is-content-included-will-you-write-the-content-for-a-new-website/ https://www.boxermediacorp.com/post/is-content-included-will-you-write-the-content-for-a-new-website/ Mon, 14 Sep 2026 00:00:00 GMT The question that comes up before every build: who writes the content for a new website, and what the client actually has to supply. Content and blogging